Livestream Mall - Global Marketing Center

每天学点管理学 现代企业管理类畅销书籍 职场管理 大教育图书
  • Retail Price:
    ¥ 16.00 (Original Price: 59.00)
  • Lot Price:
    ¥ 14.00 (20 本 s Min Order)
  • Bulk Price:
    ¥ 12.00 (50 本 s Min Order)
  • Shipping Fee:
    Express Delivery: ¥ 15.00
  • Product:
    New Product
  • Views: 40642 person(s)
  • Payment:
    Online Payment/Bank Transfer
  • Color:
    • 每天学点管理学
  • Size:
    • 默认
  • Quantity:
    Decrease Increase
    (Stock: 500piece(s))
By Livestream Mall Official Store

Livestream Mall Official Store

  • Free shipping over ¥100
  • Genuine Product Guarantee
  • Quality Guaranteed

Merchant Recommendations

  • Product Details
  • Category: 综合图书
  • Type:
  • Model: 9787511341341
  • Color: 每天学点管理学
  • Tag: 职场管理
  • Product ID: 100022228

【名   称】每天学点管理学

【作   者】谭慧 编著

【出版社】中国华侨出版社

【开  本】16开

【页  数】

【尺寸及重量】0.90

【ISBN号】9787511341341

 

 




 第一章战略管理:确保战略目标实现 
战略性错误不能犯 
不能以战略预测未来 
在商业理论上寻求突破 
市场定位是战略重点 
成功的战略是务实的 
好战略应有未来意识 
要能转化为具体的工作安排 
以利润为目标会被误导 
任何目标都必须被执行 
果断放弃没有前景的任务 
以科学计划成就未来 
在最擅长的领域内发力 
第二章决策管理:促使决策达到令人满意的水平 
决策从目标开始 
发言之前先调查 
不要在搜集信息上吝啬 
决策过程并不排斥预测 
在准确定位中超前决策 
学会运用传统决策艺术 
善于运用四种创新决策 
在战术上重视决策实施 
决策中必须坚持六不可 
决策必须能够应对变化 
充分占有利于决策的信息 
好的决策要着眼于未来 
第三章竞争优势管理:创造秒杀对手的实力 
要明白什么不能做 
知己比知对手重要 
不打无准备之仗 
善战者因势利导 
集中各项资源优势 
捕捉最有价值的细分 
莫当行动上的侏儒 
专注的态度更重要 
出人意料以奇制胜 
在技术上领先对手 
从缝隙中寻找机会 
别被短板遮住眼睛 
向最强大的对手学习 
创新是永恒的核心能力 
从顾客眼里寻找优势 
研究对手的成败 
第四章营销管理:让客户掏钱变得更主动 
谁适合当营销经理 
选好你的手下干将 
营销管理要集思广益 
营销从市场调查起步 
抓住消费者心理 
如何选择渠道成员 
如何激励渠道成员 
调整与修改渠道体系 
不断争取新客户 
定价的策略和方法 
进行有效的价格管理 
用诚实赢得顾客 
给予顾客无处不在的爱 
第五章成本管理:打造内耗最小的企业 
成本控制是一种思想 
坚决反对秋后算账 
需要遵循一定的步骤 
努力降低材料费用 
控制平均工资水平 
综合费用控制在日常 
目标成本控制的着眼点 
首先要预测目标成本 
两种方式分解目标成本 
越分权越加强内部控制 
责任成本制度的内容 
每个人都是责任中心 
责任成本的确定及考核 
第六章组织架构管理:创建利于解决问题的有效框架 
设计之前先分析 
组织结构设计原则 
确定出各个部门 
企业组织职务设计 
组织中的四大顽症 
必须给组织减肥 
组织集权与分权模式 
不要复杂也不要太宽 
越是万能的,越是错误的 
配合战略调整而调整 
利于贡献的,才是最好的 
能够积极促进内部沟通 
促进员工自我管理 
促进信息流动而非阻碍 
先有奖赏后有英雄 
第七章人事管理:把每一次人事决策都做对 
人事决策最为重要 
员工是管理者的顾客 
评估只能看绩效 
升迁一定会有副作用 
将人力看作资源·· 
用人时要不拘一格 
将员工与企业进行捆绑 
把每个人都拉来战斗 
送钱不如送人才 
放胆引进,放手使用 
在要害处只收不放 
怎样考核才最公正 
提拔太快不利于成长 
懂人才能知人善任 
要注重人与人的搭配 
发现隐藏在底层的人才 
给予最适合的任务 
第八章用人艺术:促使每个员工自动自发工作 
雇佣最合适的员工 
创造最有效的工作环境 
赋予权力即赋予责任 
将每个人的位置摆正 
管理者须知六戒 
相信你正在使用的人 
适合的才是优秀的 
求全责备会成孤家寡人 
批评是手段不是目的 
四种人不能被重用 
用人时要因人而异 
满足员工的工资期待 
任何人都能多用 
寄予属下以信任和厚望 
第九章柔性管理:获得员工的心灵共鸣 
柔性管理的内涵和本质 
柔性管理产生的原因 
柔性管理的四种方式 
沟通是实施成功的保证 
员工是最需要感谢的人 
员工紧张是管理的天敌 
管理要以和而兴 
制度无情人有情 
下属的微笑就是力量 
没有哪种风格是最好的 
释放你的爱心和福祉 
与员工进行情感交融 
下属其实也是管理者 
第十章创新管理:始终让客户惊鸿一瞥 
从转变观念开始 
破解创新的阻力 
创新就要容忍失败 
创新思维的诞生 
知识经济推动创新 
…… 
第十一章趋势管理:在今天看透未来 
第十二章变革管理:在新的机会中领先别人 
第十三章 目标管理:促使组织成员激情澎湃 
第十四章授权管理:让领导的工作回归简单 
第十五章团队管理:建设高效团队 
第十六章组织形象管理:让顾客第一眼就爱上 
第十七章制度管理:以制度塑造职业规范 
第十八章沟通管理:促进彼此真正理解 
第十九章激励管理:化被动为主动 
第二十章绩效管理:让绩效真正发挥管理功能 
第二十一章时间管理:没有一秒钟被浪费 
第二十二章冲突管理:让冲突成为发展动力 
第二十三章企业文化管理:占据员工的心智资源 
第二十四章项目管理:找准分化战略 
第二十五章危机管理:灭掉危机发生的因

 

 

 

《每天学点管理学》是一部简单实用、通俗易懂的管理学工具,全书共分27章,包括战略管理、决策管理、竞争优势管理、营销管理、成本管理、组织构架管理、人事管理、用人艺术等等,结合真实、生动的案例,将管理的妙招一一展示,用轻松活泼的方式将管理学原理展示给读者。

Shopping Notice for Livestream Mall Official Store

Free shipping is available for single small items sold by Livestream Mall Official Store with a single cumulative order of RMB 200 or more (excluding large items, items specified in the description; and remote mountainous areas, Xinjiang, Tibet, Gansu, Hong Kong, Macau, Taiwan).
Goods sold by Livestream Mall Official Store support 7-Day No-Worry Return & Exchange. Exceptions apply to legally regulated excluded items: customized goods, perishables, downloaded or opened digital products, and delivered newspapers & periodicals.
All products for sale in Livestream Mall Official Store are manufactured by cooperative manufacturers, 100% genuine guaranteed. Please shop with confidence, and formal invoices can be issued for all products sold.

About Products

  • 1. All products for sale in Livestream Mall Official Store are 100% genuine guaranteed.
  • 2. Formal invoices can be issued for all products for sale in Livestream Mall Official Store.
  • 3. All products for sale in Livestream Mall Official Store are manufactured by cooperative manufacturers. Product pictures are taken in kind, and no unit or individual may steal them without permission, otherwise legal liability will be pursued!
  • 4. Warm Reminder: All accessories worn by models are for photo matching effects only and not for sale; product transaction orders shall be based on communication with online customer service!

About Color Difference

  • 1. Due to differences in lighting, angles, color deviation of display devices, and understanding of various colors and batches during shooting, there may be slight differences between the actual product and the color displayed on the computer. The actual product shall prevail for specific colors!

About Logistics

  • 1. Products sold by Livestream Mall Official Store are delivered by express delivery (large or special products and products with logistics notes shall be subject to the description). Normally, we will try our best to ship the same day for orders paid before 16:00, and all orders will be shipped within 72 hours (except pre-sales and special circumstances).
  • 2. The specific logistics method and resulting freight for shipments to Hong Kong, Macau and Taiwan shall be subject to the description displayed on the product purchase page or the actual fees required by the logistics company. Please carefully set the receiving address before purchase, which cannot be modified after setting. In accordance with relevant regulations in Taiwan, Taiwanese members must submit the correct contact phone number and ID number in the order recipient information file for customs clearance and contact use by cross-border express logistics providers. For overseas regions, please contact online customer service to confirm before shipment.
  • 3. Buyers can check the logistics status of orders by themselves using the logistics tracking number. Due to the update speed of the third-party logistics system, there may be cases where the goods are in transit but the logistics information is not updated (usually the logistics information will be updated when arriving at the next transfer station or handover point). Please wait patiently, or check through the tracking number of the undertaking logistics company.

Return Service Standards

  • Livestream Mall Official Store strictly abides by transaction rules and supports the "7-Day No-Worry Return & Exchange" service. Specifically:
  • 1. Livestream Mall Service Commitment: Products sold are eligible for the "7-Day No-Worry Return & Exchange" service, except for commodity categories that do not support this service as stipulated by laws (1. Custom-made products for consumers; 2. Perishable products; 3. Digitized products such as audio-visual products and computer software that have been downloaded online or unsealed by consumers; 4. Delivered newspapers, periodicals and other related category products).
  • 2. Validity period for submitting return/exchange: Submit within 7 days from the date of confirming receipt of the goods (based on the logistics signature time).
  • Return Fee Explanation:
  • If the return is due to the buyer's reasons, and the returned/exchanged goods are guaranteed to be undamaged and do not affect secondary sales, the buyer shall bear the round-trip freight for the return/exchange. If the return/exchange is caused by product quality problems, the round-trip freight shall be borne by Livestream Mall Official Store, but the buyer shall prepay the freight first. After the customer service of Livestr Mall receives the returned goods and confirms they are correct, the freight for the returned/exchanged goods will be transferred to the buyer's account.
  • Return Submission Method:
  • Online Application: Enter "My Livestream Mall" - "Transactions (Order List)", select the transaction, click "Refund/Return & Exchange", and submit the return/exchange application; Special Agreement: Since products are shipped directly from manufacturers, you must contact online customer service to confirm before returning, and confirm the recipient's name, address, phone number and contact person for return/exchange to avoid unnecessary losses caused by lost goods.
  • If the goods are lost due to incorrect address, phone number or recipient information filled in by the buyer on the waybill when returning/exchanging goods, the buyer shall handle it by themselves.
  • The contact information for Livestream Mall Official Store to receive returned/exchanged goods is as follows:
  • Recipient Name: Marketing Department No.1, Zhejiang Shuida Network Technology Co., Ltd., China
  • Recipient Address: Room 2022, Building 3, Wanda Plaza, Keqiao District, Shaoxing City, Zhejiang Province, China
  • Tel: 0086-575-85672028 0086-575-85670760
  • Mobile/WeChat: 13018808788 / 18906750386