PureFishing, a subsidiary of Jarden Group, a Fortune 500 consumer goods company, is the world's largest fishing gear company headquartered in Spirit Lake City, Iowa. It is the only fishing gear company in the world with numerous trusted high-quality and leading brands in various fields such as fishing line, bait, rod, and accessories. At present, our operational network has spread all over the world. Adhering to the business philosophy of "putting anglers first", Pure Fishing has created stunning works time and time again.
PureFishing in the United States also has the world's best fishing equipment brand, committed to providing the best products and services for fishing enthusiasts worldwide.
2 subsidiary brands Abu, Sweden Abu
Swedish national treasure, royal model!
Abu Caria, formerly a precision instrument factory in Sweden, invented the world's first drum shaped fishing wheel and has over 80 years of exquisite fishing wheel manufacturing technology. It is a leader in the world's fishing wheel manufacturing industry and its products are known as "Swedish national treasures".
Berkley, USA
Global soft bait sales champion
Berkley is the flagship brand of Pure Fishing in the United States, founded in 1937 with a history of over 70 years. It has a series of legendary brands under its umbrella, including Fireline, Powerbait, Thunder Dragon, King Kong, and more
Fenwick American Fenwick Eagle
American Eagle logo
50 years, making good fishing rods for professional anglers!
Fenwick Eagle, established in Washington D.C. in 1952, is the creator of the world's first carbon fishing rod and is widely recognized as a leader in fly fishing rods, fly fishing gear, and freshwater rods. Fenwick is always the preferred brand for anglers who pursue excellent performance and perfect experience.
Mitchell, Mitchell, France
The creator of spinning wheels!
Mitchell French Mitchell is the creator of the world's first spinning wheel. Its Mitchell 300X series fishing wheel, launched in 1948, has sold 250 million units worldwide, making it the most well-known spinning wheel product.
Spiderwire American Spider
The inventor of PE wire!
Spiderwire American spider is the founder of PE thread. In 1994, when American spider scientists made bulletproof jackets from polyethylene fibers spun from gel in California, they found a fiber material that can be used to make strong fishing lines. Since then, Spiderwire has been committed to introducing top PE thread.
Redwolf, American Red Wolf
Redwolf is the best-selling American brand and has been committed to developing fishing rod products. It was the first to enter the Chinese market and has developed numerous cost-effective products for Chinese consumers.
Sebile American Rhinoceros Swinging Force
Awesome!
The design model of the Sebile Rhinoceros Swinging Force all water hard bait has won 17 international awards and 327 world records
Sebile (Rhinoceros Swinging Force) is never designed for a single type of lure fish, but rather based on fishing conditions or environment. The same fishing conditions or environment exist all over the world: that's why his bait is cross mixed, and anglers can choose the appropriate bait based on the fishing conditions or environment, no matter where he is fishing and what fish he is fishing for.
Innovation is the most important part of the SEBILE brand. Since selling its first bait in the United States in June 2006, SEBILE has become one of the world's most famous road brands in just four years. Won numerous "Best Product" awards selected by fishing magazines, breaking the record for winning awards in fishing programs.
Sebile's bait is trustworthy for anglers. Because every idea and the final product sold to consumers undergo rigorous engineering and practical testing.
PENN Benle
Only PENN is available for sea fishing!
Pflueger Figo
A century of innovation, timeless fashion!